SIS and Novibet Expand Esports Betting Portfolio with H2H Global Gaming League®

On 3rd February 2025, SIS, a provider of live betting content, joined forces with Novibet, a global sportsbook operator. This collaboration brings esports competitive gaming content to Novibet’s betting portfolio in key markets across LATAM and Europe. Customers can now bet on over 200,000 annual eSoccer and eBasketball games from the H2H Global Gaming League®.

Expanded Esports Offerings

The innovative solution offers fast-paced action and immersive experiences, designed specifically for sportsbooks. Operators have reported an increase in value by up to 10% in the corresponding sports vertical. Transitioning to this dynamic product suite supports enhanced engagement for both operators and players.

Commitment to Integrity

SIS stands out as the only esports product awarded the Esports Integrity Commission’s (ESIC) Gold Standard. This recognition ensures unmatched levels of integrity and safety in the industry, with trained referees overseeing every contest. The accreditation reinforces the commitment to a secure and reliable gaming environment.

Operator Perspectives

Both partners expressed strong confidence in the new collaboration.

SIS Executive Comments

Oscar Murueta Gonzalez, Commercial Executive LATAM at SIS, stated, “We’re excited to partner with Novibet to bring our esports product to their customers across key regulated markets. This collaboration underscores our commitment to innovation and enhancing the sports betting experience globally, delivering content that drives value and engagement for operators and players alike.”

Novibet Executive Insights

Giannis Paraschos, Head of Sportsbook Product at Novibet, added, “Partnering with SIS enables us to enhance our sportsbook offering with a dynamic and high-performing esports product suite. SIS’ eSports content perfectly aligns with our mission to deliver tailored, high-quality betting experiences. We are confident that this partnership will resonate strongly with our customers and enhance their experience across our key markets.”

Looking Ahead

Both SIS and Novibet are focused on expanding their esports betting offerings. They aim to meet evolving customer needs and drive growth in the competitive gaming sector, ensuring that the new product suite continues to deliver value in regulated markets.