Playson Unveils Non-Stop Drops And Races 10KK With €10 Million Prize Pool

Playson has launched its biggest network promotion to date, Non-Stop Drops and Races 10KK—offering a combined prize pool of €10 million across 12 months.

The year-long campaign runs from 1 July 2025 to 30 June 2026, featuring updated mechanics and fresh tournament formats. It’s a follow-up to the successful 6KK version, which attracted more than 500 operators and dished out close to 250,000 prizes to over 10 million players.

Prize Drops Every Two And A Half Minutes

This new edition cranks up the pace. Prizes will now drop every two and a half minutes—up from last year’s frequency—thanks to Playson’s Cash Blast tool. The mechanic awards random instant wins during gameplay, keeping things fast and unpredictable.

The number of simultaneous promotions has also doubled, with two events now running daily throughout the campaign.

CashDays X-Treme Debuts

In a standout change for 2025, Playson has introduced the CashDays X-treme tournament. Held quarterly, this new event offers top prizes of up to €35,000. It builds on the studio’s established Cash Days series, which continues to run during the first eight days of each month.

These high-stakes tournaments are aimed at boosting engagement and creating competitive momentum throughout the year.

Short Races Receive Major Boost

Another highlight is the upgraded Short Races, a rapid-fire series of mini tournaments running from the 9th to the end of each month. This year, they come with a boosted prize pool of €2 million, adding even more value for frequent players.

Strategic Expansion Of Player Engagement Tools

Playson says the new 10KK promotion reflects a broader strategy to strengthen retention and maximise operator value across its partner network.

Tamas Kusztos, Chief Commercial Officer at Playson, commented:

“Playson’s cutting edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big.

“Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement.”

Building On A Proven Model

Playson’s network campaigns have become a staple of its growth approach. With tools like Cash Blast, Short Races and Cash Days now more refined and better integrated, the 10KK campaign is expected to gain even broader adoption among global partners.

Players across hundreds of casinos can now look forward to constant action, more frequent rewards, and a bigger-than-ever incentive to keep spinning.