Playson Expands Presence in Brazil with Strategic Partnerships

On February 4, 2025, Playson announced its expansion into Brazil. The game studio now introduces its portfolio to Brazilian players, marking an important milestone in its operations across Latin America.

Licensing and Game Availability

Playson received approval from the Secretariat of Prizes and Bets (SPA), which enables Brazilian players to enjoy popular series such as Hold and Win and Hit the Bonus.

Licensed operators including Entain, Brazino777, Betano, Superbet, EstrelaBet, and Novibet facilitate the launch. Furthermore, this approval highlights the company’s commitment to meeting local regulatory standards.

Expanding Latin American Influence

In addition, Playson recently signed a distribution agreement with Light & Wonder, extending its reach throughout the region. This deal broadens the company’s audience and reinforces its position as a key supplier in Latin America.

Leadership Perspectives

Tamas Kusztos, Chief Commercial Officer at Playson, shared his views on the expansion. He stated, “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”