AvatarUX Launches Exclusively on Caesars Palace Online Casino in Michigan, Marking Entry into the United States

AvatarUX, a trailblazer in the slots studio industry, has made its debut in the regulated U.S. iGaming market with an exclusive launch on Caesars Palace Online Casino in Michigan. This significant step is made possible through a strategic partnership with Light & Wonder.

Their flagship game, KokeshiPop™, which showcases AvatarUX’s unique PopWins™ mechanic, went live on Caesars Palace Online on February 27. This exclusive launch marks the introduction of AvatarUX’s immersive content to U.S. gamers. The studio has plans to roll out more titles across various North American regions and leading U.S. operators.

AvatarUX is renowned for its award-winning video slots that utilize proprietary mechanics and features to deliver an enthralling gaming experience. This venture signifies the studio’s dedication to broadening its footprint in the regulated markets of the U.S. and Canada.

Lara Falzon, CEO at AvatarUX, said: 

“Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.

“KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Lara Falzon, CEO at AvatarUX

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said:

“We are pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop™. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added:

“We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder